More Gelato celebrates dessert as a catalyst for evoking cherished memories. Their flavours go beyond science, representing people's stories, childhood experiences, and adventures. Each flavour pays tribute to a unique cuisine and culture, allowing memories to come alive and flourish, as reflected in the heartfelt stories on the flavour cards.
Central to the design is the theme of childhood nostalgia, embodied by a playful scoop monster, Morey. Morey encourages customers to embark on a journey of exploration, discovery, and enjoyment. As customers savour each scoop of gelato, they're transported back to old stories waiting to be relived and treasured.
